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Don't Compare Email To Rss, They're Not The Same By Lynette Chandler All right, I admit it. I'm writing this in an emotionally charged situation. And no this is not about which is best, who is right and not doing one thing that will kill your business overnight. Actually this came about quite by accident when a friend asked about an article claiming that Email is doomed, is the replacement and if a fellow marketer and I would agree.
You should know that I am not selling any type of related products. The reason you should know this is so you know my thoughts on and the technology is not based on something that I can gain from, it is my real opinion based on my business experience. I also simply love email marketing, it's been very good to me. Email marketing has helped me build my income, no doubt, and I wouldn't be without if for anything. So what's this article all about?
Most people miss the point on RSS. is not only capable of delivering newsletters or updates. An important point to always keep in mind is that email is not the same as and is not email, thinking they are will do a great injustice to how they can potentially be used. offers many capabilities that just aren't leveraged. FedEx got it right when they started to offer parcel tracking via RSS.
Now you want to know how can help you without relating in any way to newsletters, right? Three ideas to get you going:
1. Syndication: Did you ever think about why a newspaper article can be published in many different papers all at the same time? Or wonder how a radio show can be national or global? It's called syndication. What happens is the media is published only one time and then it automatically shows up on other channels, media or in the case of on websites instantly and without any other work.
So
in short, how would you like it if every time you published a new article, the article appears on a bunch of other people's websites immediately? No more article submissions, no more hoping an article will be picked up.
2.Affiliate support. Quit making your affiliates copy and paste codes. How would you like it if every time you post a new teleseminar, bonus or special the same information on your affiliate's websites gets posted there instantly? Well, can do that.
3.Research! Let's face it; we are all too busy to do research yes to stay on top of our industry or niches, we need to be up to date. On the latest news and happenings, what other people are discussing, what people are saying they want. You can create feeds on anything that will alert you anytime something you want to know about in your niche comes up. Let the technology to the leg work for you and spend less time on your computer.
Finally, I'd like to encourage you to think beyond doing the typical comparison of versus email, there is so much more available to you. If you need more ideas or just plain don't understand the concept enough yet to think of them yourself, visit my site and pick up the marketing technology newsletter I offer. It's not full of fluff; I get right to the point and share great ideas and techniques with you in simple, straightforward emails. Once other thing, make sure you keep publishing that email newsletter. Lynette Chandler helps entrepreneurs recognize and apply the power of technology to their marketing. Discover how web conferencing can work for your business today at www.webconferencingworks.com
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